Brand Extension
Programs Used: Illustrator, After Effects
Project Origin: Client
Project Audience: Adults 18-40
Project Deliverables: Flavor, Can Design
Project Purpose: Beverage Extension
Year Completed: 2026
What if Celestial Seasonings was an energy drink?
Celestial Seasonings needed a drink for the modern era - a more sporty, canned beverage marketed toward younger, more active people to help them work and play.
Wordmap
Brainstorming the beverages’ themes and contents decided the direction of each beverage.
Sketches
I settled on a trio of drinks with different distinct vibes.
HEX
ffffff
RGB
255 255 255
CMYK
0 0 0 0
HEX
000000
RGB
0 0 0
CMYK
0 0 0 100
HEX
dc6a23
RGB
220 106 35
CMYK
10 71 100 1
HEX
fcdf19
RGB
252 223 25
CMYK
3 7 97 0
HEX
d0202a
RGB
208 32 42
CMYK
12 100 96 3
HEX
137a7f
RGB
19 122 127
CMYK
86 36 47 10
Colors
Each beverage had a theme-appropriate palette that drew out the elements of each can and its design.
Futura Book
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789!@#$%&()
Futura is a thin sans-serif font whose minimalistic appearance complimented the simplistic can graphics.
Type Kit
Graphic Assets
Label Designs
Environmental
